As vehicles last longer and the aftermarket becomes increasingly competitive, having an effective and profitable service department is more important than ever. Average dealership service retention is well below 50%, so dealers can dramatically improve their financial performance simply by retaining more customers.
A Service BDC is presented with more sales opportunities than any other department in the dealership. With as many as 600 ‘price shoppers’ calling per month, how your team handles these calls can make the difference between your dealership growing or contracting.
Smart dealers know this and invest in a BDC to drive both new and repeat business, giving customers a concierge experience while letting the advisors and techs do their jobs without constant interruption. It’s critical that dealers make it as easy as possible to continue servicing at the dealer, both to drive ongoing service revenue and because customers who service at a dealership are more than twice as likely to purchase their next vehicle from that dealership.